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UK Insights

E-cigarette use in Britain holds steady

Claire Davies

Former editor and head of content

Health 27.05.2016 / 17:08

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Smoking data for World No Tobacco Day

Data from Kantar Media TGI shows the number of British people smoking e-cigarettes is holding steady at 6.93%. This compares to the 2014 figure of 6.77% and is still significantly higher than France (2.89%), Germany (2.47%) and Spain (2.66%).

In August 2015, Public Health England published a review about e-cigarettes, saying that e-cigarettes are 95% safer than cigarettes and are an effective quitting aid. It is expected that e-cigarettes will be regulated as medical products in 2016, so they could be made available by the NHS on prescription.

When we compare e-cigarette usage with regular cigarette usage, it still far less popular. The percentage of people who say they smoke regular cigarettes in the UK stands at 16.5%, down from 17.4% in 2014, 21.1% in 2013 and 22.3% in 2011.

Every year, The World Health Organisation (WHO) marks World No Tobacco Day (WNTD), to "highlight the health risks associated with tobacco use and advocate for effective policies to reduce tobacco consumption." This year the day is on the 31st May 2016, and WHO is calling on countries to get ready for plain packaging of tobacco products. Read more on the WHO website.

Source : Kantar Health

Editor's Notes

The Kantar Media TGI data in the chart above, does not include data for e-cigarette use in 2011. The data is taken from a sample of around 24k people. People are asked 'Do you smoke cigarettes' and 'Do you smoke e-cigarettes.'

Journalists, for more information, for additional data for your story, please contact us.

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