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UK Insights

UK online sales grow by 20%

Fraser McKevitt

Head of Retail and Consumer Insight

Retail 07.07.2015 / 04:00


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Online FMCG sales account for 6% of the market in 2014, up from 5% in 2013

Online sales in the UK have grown by 20% between 2013 and 2014, ahead of a total market growth of 1%, revealing huge opportunities for FMCG (Fast Moving Consumer Goods) retailers to use ecommerce to drive sales. 

The Kantar Worldpanel report 'Accelerating the growth of e-commerce, 2015 Edition' reveals that online FMCG sales accounted for 6% of the UK market in 2014, up from 5% in 2013.

Globally, online FMCG sales will hit $130 billion by the end of 2025 and Kantar Worldpanel estimates online purchasing will reach at least 10% in the UK, 15% in China and 30% in South Korea.

The report is based on in-depth analysis of the purchasing habits of 100,000 shoppers in ten of the biggest online FMCG markets and identifies the need for retailers and brands to prioritise their e-commerce strategies to take advantage of the real opportunities that e-commerce brings:  

With only 1 in 4 shoppers buying online on a global level, there is enormous headroom for growth. South Korea is a great example of e-commerce potential becoming reality: 58.9% of South Korean households buy FMCG products online at least once a year. In the UK, France and Spain, nearly one out of 4 households buy online but the UK supermarkets are trailblazing in building repetition.

An average online shopper in the UK spends £43 per trip online compared to the £10 spent per trip in a brick and mortar store - over four times more.

Source : Kantar Worldpanel


Editor's Notes

Journalists, to interview Fraser McKevitt, please contact us. The full UK press release and the global report can be downloaded above, and you can embed the chart in your website.

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