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UK Insights

Which Euro 2016 country has the best fans?

Nathalie Zimmermann

Managing Director

Leisure 10.06.2016 / 00:01

Euro 2016 two column

How the UK football audience stacks up against the rest of Europe

UEFA Euro 2016: the excitement and the rivalry, and then, if you’re an England fan, the inevitable disappointment! We’ve been exploring Kantar Media data to discover more about the European football audience and find out which country has the most devoted footy fans.

Firstly, and unsurprisingly, football is the UK’s most popular sport, followed by tennis, Formula One, rugby union and athletics. In fact, football is the most popular sport across all the European countries we studied.


1 Football                                                
2 Tennis
3 Formula One
4 Rugby Union
5 Athletics
6 Cricket
7 Snooker
8 Golf
9 Cycling
10 Rally Driving

Brits may love the beautiful game, but actually not as much as people in Turkey, Germany and Italy. When we look at how many followers with a 'strong attachment' to football each country has, the UK comes 4th out of the 10 European countries we surveyed.

Priority order Countries ranked by how many sports followers have a “strong attachment” to football
 1  Turkey
 2  Germany
 3  Italy
 4  UK
 5  Spain
 6  Russia
 7  Ireland
 8  France

When we break-down our data by gender, we can see that there are 7.7 million female football fans in the UK. A third of British football fans are women (33%), up from 26% in July 2015. Britain and Euro 2016 host nation, France, have the same percentage of female footy fans, but both are behind Germany (39%) Spain (40%) and Italy (40%).  

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When we look at how those people in the UK interested in Euro 2016 follow football, we can see that watching the games on TV is still the most popular way to consumer content. Our research showed similar findings ahead of the World Cup in 2014. As every Euro 2016 game is available on free to air TV, it will remain king. However, our research finds 76% will also watch online, 43% will interact via their mobile phones, 62% will read about football in print media, and 58% will listen on the radio.

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Source : Kantar Media

Editor's Notes

This data from Kantar Media comes from a survey of 1,000 people in the UK gathered in between January and March 2106. For more information, or to interview one of our experts, please contact us.

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