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UK Insights

Aldi and Lidl continue their stellar growth streaks

Fraser McKevitt

Head of Retail and Consumer Insight

Consumer Shoppers 01.07.2014 / 10:00


Kantar
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Discounters hold their all-time record shares reached last period

Aldi and Lidl continue their stellar growth streaks, according to June 2014 grocery share figures from Kantar Worldpanel, for the 12 weeks ending 22 June 2014. Aldi has held on to its all-time record share of 4.7%, while Lidl has held its record share of 3.6%. Both retailers have recently announced impressive expansion plans.  Aldi will aim to double its store numbers to 1,000 by 2021, while Lidl is seeking to boost its presence with an eventual total of 1,500 outlets.

Looking outside of the big four, Waitrose and Farmfoods are both continuing to perform strongly with the latter growing ahead of the market at 23.3%. Iceland held its 2.0% market share in line with last year.

There are mixed fortunes for the big four with Tesco and Morrisons registering falls in both share and sales.  By contrast, both Asda and Sainsbury's have increased share, beating the market average with growth rates of 3.6% and 3.0% respectively.

The June 2014 grocery share figures show market growth bouncing back to 2.8% from last period's historic low of 1.7%. The low grocery price inflation this period will be welcome news for household budgets. The outlook is positive as we predict continuing sub 1% levels into the near future, providing some relief for cash-strapped consumers.

Source : Kantar Worldpanel


Editor's Notes

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