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UK Insights

Could you give up alcoholic beverages?

Kirsty Cooke

Head of Digital Content, UK

Shoppers 14.11.2017 / 15:00

DRINKS

The experts at Kantar look at alcohol consumption habits in the UK

Now that it’s November, many people will be enjoying their first alcoholic beverage in 31+ days, having stayed ‘sober for October’ and raising money for charities in the process. Meanwhile, wine has made the headlines lately, following announcements from the Organisation of Vine and Wine that – due to extreme weather conditions in some countries – wine production worldwide will hit a 50-year low. So is the UK set up to go alcohol-free? And how will we cope if the price of wine goes up? 

As the recent GHWR from Kantar Health demonstrated, more adults in the UK are regularly consuming alcohol than their European and US counterparts. Indeed, according to the study, 79.94% of UK adults regularly consume alcohol, compared to 64.54% in the USA, 69.62% in wine-producing Italy, and just 52.35% in China.

Looking at sales volume, the most recent Grocery Market Share data from Kantar Worldpanel shows that an additional £142 million has been spent on alcohol (up to week of 5 November) compared to the same time period in 2016 – a 5.3% increase year-on-year.

Wine

But in terms of intentions, data from Kantar Worldpanel Alcovision suggests that many people are looking to moderate their alcohol consumption, with almost half of all adults saying that they have either partaken before, or would consider partaking, in Dry January (now that Sober October is done!). 20m adults say they would be happy to consider low or no-alcohol products.

But a wine shortage in the UK could still be a problem. Of alcohol consumers who say they are moderating their consumption, of the alcohol they consume, Still Wine is important to them – with the sector accounting for 1/3 of the volume which they consume.

So will a price increase in wine force consumers to stick to their intentions to cut down on alcohol consumption? Will we give up our world title when it comes to regularly taking a drink? Or is a glass of wine just too important to us Brits? 

Source : Kantar Health, Kantar Worldpanel

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