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UK Insights

Bart Michels


Bart Michels
CEO, Kantar Added Value


Bart Michels is the CEO of Kantar's Added Value. In his 10 years at Added Value he has worked internationally on some of the biggest brand and insight challenges for clients such as Vodafone, HP, Mars, Barclays, Sainsbury's, GSK and Jaguar Land Rover. Bart lives in Surrey with his wife, Helen, their son Luke, and their black Labrador, Frisbee.