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UK Insights

Jane Ostler


Jane Ostler
Global Head of Media, Insights Division at Kantar & UK Managing Director, Media & Digital, Kantar Millward Brown


Jane Ostler leads the UK team’s work on media and digital effectiveness evaluation with publishers, agencies and clients. In 2018, she moved into a global role as Global Head of Media, Insights Division at Kantar and maintains her UK MD position. In this role, which covers Kantar Millward Brown and Kantar TNS, Jane is responsible for media effectiveness strategy, ensuring the evolution and delivery of solutions and expertise to address clients’ needs.

Prior to this, Jane led creative and media digital units at Ogilvy, Mindshare and JWT before a spell in early-stage venture capital. She then moved client side to Digital UK, owned by the BBC and commercial broadcasters, who managed the UK’s successful switchover from analogue to digital TV. She led on marketing strategy, managed agencies, execution and audience support, and subsequently moved in to the role of Communications Director at Digital Radio UK.