Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Malcolm Pinkerton

Malcolm Pinkerton
Vice President Retail Insights, Kantar Consulting

Based in London, Malcolm leads Kantar Consulting’s ecommerce and digital insights practice for Europe. He is responsible for delivering impactful market insights to help clients validate or form their eCommerce and digital strategies. In addition to highlighting future trends and their business implications, his team critically assesses the ecommerce and digital strategies of marketplaces, pure players, and traditional physical retailers to identify best practices and innovation. Malcolm has been analyzing retail and shopper behavior since 2003. During that time, he has worked with some of the world’s leading retailers and consumer goods manufacturers to develop ecommerce strategies and deal with the disruption caused by the ever-changing omnichannel shopper. He holds a BSc in industrial systems and business management from the University of Westminster.