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UK Insights

Sarah Wait


Sarah Wait
Director of Forward Planning Services, Kantar Media


Sarah is Director of Forward Planning Services at Kantar Media and works with a diverse range of national and international clients across marketing, communications, business research and editorial content generation.

Marketing clients use Kantar Media’s forward planning content and platforms to support their campaign strategy planning and long term marketing plans, PR and communications teams to support their day-to-day media communications, both externally and internally, and editorial teams to plan content for their multiple outlets. Sarah has worked with a number of key clients to develop the next generation in marketing and communication planning software, building a system that makes it possible for teams to share information simply across stakeholder and operational planning reports.

Sarah is Middle Warden of the City of London Company of Public Relations Practitioners (formerly the Guild of Public Relations Practitioners).