Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Vikki Mitchell


Vikki Mitchell
Director, Corporate Practice, Kantar Millward Brown


Vikki is the lead director for qualitative business-to-business research within the Corporate practice of Kantar Millward Brown. She regularly partners with multi-national and challenger brands to understand how to maintain their corporate reputation during a crisis, and how to optimise their communication materials, track their brand and understand the evolution of the customer journey.

A regular speaker at B2B events and frequent contributor to business publications, Vikki is also a Committee Director of BIG (Business Intelligence Group) and sits on the UK SuperBrands Business Council.