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UK Insights

Kantar at Cannes - uncovering the extraordinary

Kirsty Cooke

UK Editor

Kantar 24.04.2018 / 13:00

cannes

It is an extraordinary world, and Cannes Lions is an extraordinary festival.

This year Kantar has a great schedule of content and special guests, designed to inspire our clients during a time when the dynamics between consumers and brands have never been more fluid.

From understanding the most impactful media mix to igniting growth through purpose, Kantar’s experts will host a series of conversations at the Grand Hotel Residences to help marketers learn, create and flourish.

Our full agenda is as follows:

Monday 18 June, 4pm-5pm

The new social decision-making journey (Kantar)

This panel with brand leaders will assess the new socially-driven decision-making cycle, as the boundaries between technology and humans, and the relationships between people and organisations, change significantly. How will organisations engage with customers in this new world?

Monday 18 June, 6pm-8pm

Kantar UK Opening Night Cocktails

Come along and be the first to hear about our brand new Empowering Women initiative Kantar is launching together with Unilever, Facebook, WFA, Mumsnet, Boden, and others, which will include the Empowerment Index and the Empowering Women Exhibition in London in November 2018. Hear from Philippa Snare (Facebook) and enjoy a cocktail in our Cannes apartment! 

Tuesday 19 June, 9am-10am

BrandZ: How love and purpose can grow your brand value (Kantar Millward Brown)

What role does purpose, love and trust play in growing your brand? This intimate round table discussion will share exclusive analysis of the latest BrandZ Global Top 100, launching May 29, to explore in depth the effect Purpose and Love have on driving short and long-term financial success.

Tuesday 19 June, 12.30pm-2pm

How to grow brands faster! (Kantar)

Join us for lunch and a conversation around what disruptive brand leaders are using to keep their  brands on the right trajectory. With the world’s most comprehensive behavioural and attitudinal datasets, we have found that not all growth is created equal. Is penetration + frequency the most effective path? And how does meaning and difference create sustainable growth?

Tuesday 19 June, 4.30pm-5.30pm 

Content,  Contradictions (and Cocktails) – Kantar Millward Brown

Mastering the art of integration can help boost brand effectiveness by 57%, yet more than half of marketers are missing the opportunity. Join us for balcony cocktails and conversation about content, context and contradiction. Explore the role of campaign cues, what makes up a strong idea, how to make content amazing and what channels and customisation are required to maximize impact

Cocktail

Wednesday 20 June, 9am-10.30am

Follow the Money: Finding and Building Growth in the Future of Consumption (Kantar Consulting)

Join Bryan Gildenberg and J. Walker Smith for breakfast plus a lively, interactive conversation about finding growth – about the changing confluence of competitors, macro forces, retail outlets, lifestyle requirements and market dynamics that are reshaping the fundamental business imperatives of scale, value and influence.

Wednesday 20 June, 12.30pm-2pm

You can’t take an algorithm to dinner. New imperatives for consumer and customer engagement (Kantar and Wunderman)

Come and debate how algorithms and AI are reinventing interactions with consumers, shoppers and retailers. Our Retail, Marketing and Algorithmic Technology experts will share a view on the future of AI – how fast will it progress and in what directions? And what does that mean for your brand?

Wednesday 20 June, 4pm-5.30pm

Initiative for Real Growth/Purpose 2020 (Kantar Consulting with Y&R)

Kantar Consulting is partnering with the US Association of National Advertisers (ANA) to identify what drives real growth from a strategy, structure and capability perspective. We know that brands with a high sense of purpose grow faster. This session focuses on how to best activate purpose in brand building. Drawing from Kantar Consulting’s Purpose2020 research and Y&R's BAV data, we will showcase the power of purpose when done right. Leaders from Kantar Consulting and Y&R will be joined by Dean Aragon, VP Brand and CMO at Royal Dutch Shell who will explain how Shell is activating its purpose internally and externally. 

Wednesday 20 June, 6.30pm-8pm

Conversation over cocktails with IKEA's Claudia Willvonseder: How Data is Reinventing the Flatpack Empire (Kantar Consulting, IKEA, Wunderman)

Half the human race now shops at IKEA. Over early evening cocktails, Claudia Willvonseder will discuss new creative work inspired by a series of data experiments, which show how home furnishings continue to create the better world Ingvar Kamprad originally envisaged – 75 years on. Featuring Paul McGowan, Kantar Consulting and Daniel Bonner, Wunderman.

You can also see this talk on Wednesday 20th June, 14:00 - 14:30, at the Debussy Theatre.

Source : Kantar

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