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UK Insights

Kantar at Cannes – uncovering the extraordinary

Kirsty Cooke

Head of Digital Content, UK

Kantar 27.09.2018 / 13:00

cannes

All the Kantar presentations were turned into on-demand webinars, which you can watch now.

This year Kantar offered a great schedule of content and special guests, designed to inspire our clients during a time when the dynamics between consumers and brands have never been more fluid. And now you can hear and watch our Cannes presentations from the comfort of your armchair!

From understanding the most impactful media mix to igniting growth through purpose, Kantar’s experts hosted a series of conversations at the Grand Hotel Residences to help marketers learn, create and flourish.

Our full agenda was as follows:

Monday 18 June, 4pm-5pm

The new social decision-making journey (Kantar)

This panel with brand leaders assessed the new socially-driven decision-making cycle, as the boundaries between technology and humans, and the relationships between people and organisations, change significantly. How will organisations engage with customers in this new world?

>> Listen to the presentation here.

Monday 18 June, 6pm-8pm

Kantar UK Opening Night Cocktails

We presented a new initiative Kantar is launching together with Unilever, Facebook, WFA, Mumsnet, Boden, and others, which will include the Empowerment Index and the Empowering Women Exhibition in London in November 2018. 

Tuesday 19 June, 9am-10am

BrandZ: How love and purpose can grow your brand value (Kantar Millward Brown)

What role does purpose, love and trust play in growing your brand? This intimate round table discussion shared exclusive analysis of the latest BrandZ Global Top 100, to explore in depth the effect Purpose and Love have on driving short and long-term financial success.

>> Find the webinar here.

Tuesday 19 June, 12.30pm-2pm

How to grow brands faster! (Kantar)

We hosted a lunch and a conversation around what disruptive brand leaders are using to keep their brands on the right trajectory. With the world’s most comprehensive behavioural and attitudinal datasets, we have found that not all growth is created equal. Is penetration + frequency the most effective path? And how does meaning and difference create sustainable growth?

>> Listen to the on-demand webinar here.

Tuesday 19 June, 4.30pm-5.30pm 

Content,  Contradictions (and Cocktails) – Kantar Millward Brown

Mastering the art of integration can help boost brand effectiveness by 57%, yet more than half of marketers are missing the opportunity. We offered balcony cocktails and a stimulating conversation about content, context and contradiction. Explore the role of campaign cues, what makes up a strong idea, how to make content amazing and what channels and customisation are required to maximize impact.

>> Watch the webinar recording here.

Cocktail

Wednesday 20 June, 9am-10.30am

Follow the Money: Finding and Building Growth in the Future of Consumption (Kantar Consulting)

Bryan Gildenberg and J. Walker Smith hosted breakfast plus a lively, interactive conversation about finding growth – about the changing confluence of competitors, macro forces, retail outlets, lifestyle requirements and market dynamics that are reshaping the fundamental business imperatives of scale, value and influence.

>> Listen to the presentation on demand here.

Wednesday 20 June, 12.30pm-2pm

You can’t take an algorithm to dinner. New imperatives for consumer and customer engagement (Kantar and Wunderman)

How are algorithms and AI reinventing interactions with consumers, shoppers and retailers? Our Retail, Marketing and Algorithmic Technology experts shared a view on the future of AI – how fast will it progress and in what directions? And what does that mean for your brand?

>> Watch the webinar recording here.

Wednesday 20 June, 4pm-5.30pm

Initiative for Real Growth/Purpose 2020 (Kantar Consulting with Y&R)

Kantar Consulting is partnering with the US Association of National Advertisers (ANA) to identify what drives real growth from a strategy, structure and capability perspective. We know that brands with a high sense of purpose grow faster. This session focused on how to best activate purpose in brand building. Drawing from Kantar Consulting’s Purpose2020 research and Y&R's BAV data, we showcased the power of purpose when done right. Leaders from Kantar Consulting and Y&R were joined by Dean Aragon, VP Brand and CMO at Royal Dutch Shell who explained how Shell is activating its purpose internally and externally. 

>> Find the presentation here.

Wednesday 20 June, 6.30pm-8pm

Conversation over cocktails with IKEA's Claudia Willvonseder: How Data is Reinventing the Flatpack Empire (Kantar Consulting, IKEA, Wunderman)

Half the human race now shops at IKEA. Over early evening cocktails, Claudia Willvonseder discussed new creative work inspired by a series of data experiments, which show how home furnishings continue to create the better world Ingvar Kamprad originally envisaged – 75 years on. Featuring Paul McGowan, Kantar Consulting and Daniel Bonner, Wunderman.

>> Listen to the webinar recording here.

Source : Kantar

Editor's Notes

Want more information on our Cannes content, or the exciting tools, products and services that Kantar can provide to help you uncover the extraordinary? Contact us. 

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