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UK Insights

Podcast

Future Proof: How does the BBC use audience data?

Nick North, Director of Audiences at the BBC, discusses what data they collect, how they use it, and why their approach means better value for licence-holders.

tv
What Women Want? Exhibition: An Audio Tour

Explore 100 years of marketing to women, as we discuss some of the standout examples from the last century.

whatwomenwant
Future Proof: Should marketers invest in AI?

What are the opportunities and pitfalls when it comes to Artificial Intelligence for brands?

artificial intelligence ai
Future Proof: What is the business case for marketing?

We ‘go back to basics’ with editor of Marketing Week, Russell Parsons, to cover how marketing can better market itself.

business case marketing
Future Proof: Is advertising diverse enough?

The short answer is ‘no’, but WPP’s Karen Blackett OBE explains why, what can be done, and the wider implications.

rainbow flower
Future Proof: Can a business be truly customer-centric?

Craig Donaldson, CEO of Metro Bank, explains why creating fans is the most important element of their business.

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From The Archive

Seth Rogin, CEO of Nucleus Marketing Solutions, tells us what is changing in the world of news, and what marketing professionals need to do.
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Twitter’s Senior Director of Research, Jake Steadman, explains how brands can make the best use of the platform, and how they are promoting healthy conversations.
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As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…
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Research by Powerscourt and Kantar has found that businesses feel massively misunderstood. Steve Marinker tells us why that may be, and what marketers can do about it.
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Latest Stories

Italian luxury brands dominate the ranking contributing nearly 40% of the Top 30’s value.

It's not just social media influencers that marketers should pay attention to...

Today marks the start of Shakespeare Week. What else is going on?

Nick North, Director of Audiences at the BBC, discusses what data they collect, how they use it, and why their approach means better value for licence-holders.

Read the Brexit Barometer for March from Kantar Public.

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