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UK Insights

Podcast

Future Proof: What is the best way to achieve business growth?

What do over-performing companies do differently, and what are the building blocks for growth? Marc de Swaan Arons tells us.

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Future Proof: How can brands get gender right?

Angeline Martyn from UN Women discusses portrayals in advertising, following Kantar’s new AdReaction study.

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Future Proof: Should marketers invest in AI?

What are the opportunities and pitfalls when it comes to Artificial Intelligence for brands?

artificial intelligence ai
Future Proof: How do you name a corporate brand?

Gabriella Ekelund, VP Corporate Brand Communications at leading hygiene and health company Essity, talks all things corporate branding.

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Future Proof: Is advertising diverse enough?

The short answer is ‘no’, but WPP’s Karen Blackett OBE explains why, what can be done, and the wider implications.

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Future Proof: Can a business be truly customer-centric?

Craig Donaldson, CEO of Metro Bank, explains why creating fans is the most important element of their business.

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From The Archive

Listen to Facebook and Mumsnet discuss the progress made in how brands market to women – and what still needs to be done.
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Nick North, Director of Audiences at the BBC, discusses what data they collect, how they use it, and why their approach means better value for licence-holders.
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Explore 100 years of marketing to women, as we discuss some of the standout examples from the last century.
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We ‘go back to basics’ with editor of Marketing Week, Russell Parsons, to cover how marketing can better market itself.
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Latest Stories

Our research finds that digital advertising is failing to deliver for women. Why is this, and what can brands do?

Kantar’s latest public polling finds Brexit Party has a clear lead over both Labour and the Conservatives as Britons head to the polls tomorrow.

Amazon still holds the title of World’s Most Valuable Global Retail Brand.

European Parliament elections take place on Thursday 23rd. What else is going on?

With Mental Health Awareness Week upon us, we look at the British adults who suffer from stress/anxiety or depression and what factors may be behind it.