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UK Insights

Podcast

Future Proof: Is advertising diverse enough?

The short answer is ‘no’, but WPP’s Karen Blackett OBE explains why, what can be done, and the wider implications.

rainbow flower
Future Proof: What is the future of news?

Seth Rogin, CEO of Nucleus Marketing Solutions, tells us what is changing in the world of news, and what marketing professionals need to do.

newspapers
Future Proof: Can a business be truly customer-centric?

Craig Donaldson, CEO of Metro Bank, explains why creating fans is the most important element of their business.

customer centric holding hands heart
Future Proof: What is Twitter’s role in the media mix?

Twitter’s Senior Director of Research, Jake Steadman, explains how brands can make the best use of the platform, and how they are promoting healthy conversations.

twitter podcast episode
Future Proof: How will the media landscape change in 2019?

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

media predictions eye
Future Proof: How can businesses close the narrative gap?

Research by Powerscourt and Kantar has found that businesses feel massively misunderstood. Steve Marinker tells us why that may be, and what marketers can do about it.

mind the gap
From The Archive

Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content.
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Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.
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Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands.
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Industry veteran and award-winning writer Paul Burke shares his wisdom on the state of advertising, and how it can become more creative.
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Latest Stories

It's another week of prizegiving: time for the BRIT Awards and the Oscars.

As we celebrate World Radio Day (13 Feb), we look at how the medium has evolved and why it still represents a useful channel for brands.

The February Brexit Barometer from Kantar Public also shows how people say they would vote if a new referendum was held.

London Fashion Week begins, it's World Radio Day and of course we celebrate St Valentine's Day.

As plant-based diets receive plenty of press and social media attention, how do shopping and consumption habits compare?

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