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UK Insights

Podcast

Future Proof: How can businesses close the narrative gap?

Research by Powerscourt and Kantar has found that businesses feel massively misunderstood. Steve Marinker tells us why that may be, and what marketers can do about it.

mind the gap
Future Proof: Are brands paying enough attention to audio?

Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content.

audio
Future Proof LIVE: What is marketing’s role in the boardroom?

Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.

boardroom
Future Proof: What can marketers learn from the dark web?

Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands.

dark-web
Future Proof: Is advertising creative enough?

Industry veteran and award-winning writer Paul Burke shares his wisdom on the state of advertising, and how it can become more creative.

paint brushes
Future Proof: What is the future of radio?

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

radio getty blue
From The Archive

Based on award-winning research, Arpapat Boonrod sheds some light on the rise of voice assistants, and what it means for brands. From Kantar & Saïd Business School.
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Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School.
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In our latest podcast episode, Mark Visser talks about the marketing professional of the future. From Kantar & Saïd Business School.
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Funny Women CEO Lynne Parker shares her views on gender and humour in the ad industry, in this marketing podcast from Kantar and Saïd Business School.
View more

Latest Stories

Thursday is the last date for posting Christmas cards, and on Friday we discover this year's Christmas Number One...

Total brand value rises 12% as Louis Vuitton retains top spot and Chanel takes second place.

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

The latest Kantar Worldpanel data shows consumers are making fewer supermarket trips than in the heat of summer.

As Prime Minister May’s withdrawal agreement heads to parliamentary vote, the public is getting more concerned about the impact of Brexit.

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