Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Can brands use technology to become more ‘human’?

Kirsty Cooke

UK Editor

Podcast 06.08.2018 / 06:00

touch-screen

Dr Rhonda Hadi discusses the new age of sensory marketing, in this marketing podcast from Kantar & Saïd Business School.

With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, from Saïd Business School, discusses her research into consumer reactions to these artificial companions, and shares some advice for brands looking to appeal to our human nature. 

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar. 

Listen on iTunes

Listen on Stitcher

Listen on Spotify

Listen on Google Play

Do remember to subscribe, and leave a rating & review!


Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

This week sees the annual weigh-in at London Zoo, the start of Notting Hill Carnival and GCSE results released. What else is happening?

UK voters are getting more concerned about what leaving the EU would do to standards of healthcare, finds Kantar Public

Many people may not even have the means to play them, but vinyl records are still pretty popular, says Kantar data.

As well as being English Curry Week, this week sees students receive their A-Level results.

Kantar Worldpanel data shows that the breakfast category is back in growth once again, with eggs and cereal rising in popularity.

Related Content