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UK Insights

Future Proof: How will the media landscape change in 2019?

Jane Ostler

Global Head of Media, Insights Division

Podcast 12.12.2018 / 09:00

media predictions eye

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

Will analytics and AI finally help marketing teams measure ROI properly? Will TV ‘die’ or become bigger than ever? Is it more important to be a real influencer, or have real followers on social media? And how can brands navigate the risks and rewards of voice technology?

Andy Brown, CEO of Kantar Media; Jane Ostler, Global Head of Media for the Insights division at Kantar, and Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, discuss how the next twelve months will transform the world of media, marketing and brand building.

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Read the full report on Media Predictions here.

 

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes as they are released here: https://uk.kantar.com/podcast/

Available wherever you get your podcasts.

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