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UK Insights

Future Proof: Are social influencers worth the investment?

Julie Kollman

Chief Research Officer

Podcast 23.07.2018 / 04:00

lucy moon social influencer

Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School.

In this first episode of Future Proof, we speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s perspective on the value of influencer marketing, and the best way to work with content creators. Does it work? How is it measured? And how can brands prepare much better briefs?

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar. 

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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