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UK Insights

Future Proof: How can businesses close the narrative gap?

Jane Bloomfield

Head of Sales & Marketing

Podcast 10.12.2018 / 09:00

mind the gap

Research by Powerscourt and Kantar has found that businesses feel massively misunderstood. Steve Marinker tells us why that may be, and what marketers can do about it.

Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by customers, suppliers, society and even by employees… and that this narrative gap is stunting their growth. We ask Steve Marinker from Powerscourt to explain what their research with Kantar Millward Brown uncovered, where the biggest gaps are, and what he thinks organisations can do about it. 

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development, Insights Division at Kantar.

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes as they are released here: https://uk.kantar.com/podcast/

Available wherever you get your podcasts.

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