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UK Insights

Future Proof: Is voice technology the next big thing?

Kirsty Cooke

UK Editor

Podcast 01.10.2018 / 09:00

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Based on award-winning research, Arpapat Boonrod sheds some light on the rise of voice assistants, and what it means for brands. From Kantar & Saïd Business School.

Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants and their application in Asia Pacific, explaining how and why these devices and the technology behind them are going to impact our lives. Why is voice different? And what can brands do to prepare themselves for a voice-activated world?

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar.

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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