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UK Insights

Future Proof LIVE: What is marketing’s role in the boardroom?

Julie Kollman

Chief Research Officer

Podcast 19.11.2018 / 08:00

boardroom

Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.

What is the role of marketing in the boardroom? Should the CMO be on the board? If so, how do they get there? And how can organisations grow and nurture more of a marketing mindset? Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School, speaks to Julie Kollman, Chief Research Officer at Kantar; Seth Rogin, President CEO of Nucleus Marketing; David Radford, Chief Marketing Officer at Allianz) and Peter Tufano, Peter Moores Dean and Professor of Finance at Saïd Business School. The panel also takes questions from an audience of MBA students.

FOMI symposium

Recorded live at Saïd Business School, Oxford University, at the Future of Marketing Initiative symposium, 14 November 2018.

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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