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UK Insights

Future Proof: What is the future of news?

Jane Bloomfield

Head of Sales & Marketing

Podcast 21.01.2019 / 07:00

newspapers

Seth Rogin, CEO of Nucleus Marketing Solutions, tells us what is changing in the world of news, and what marketing professionals need to do.

The world of news is changing, from the way people consume it to how trusted certain channels are, and how the model is funded. Seth Rogin of Nucleus Marketing Solutions explains how they are trying to transform the way news platforms and brands work together, and why it is more important than ever to support quality journalism as a way to connect with your target audience.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development, Insights Division at Kantar.

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You can also read the interview here

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes as they are released here: https://uk.kantar.com/podcast/

Available wherever you get your podcasts!

Kantar's Trust in News study is available here.

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