Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: What is Twitter’s role in the media mix?

Amy Cashman

co-CEO, Insights division, UK & Ireland

Podcast 20.12.2018 / 09:00

twitter podcast episode

Twitter’s Senior Director of Research, Jake Steadman, explains how brands can make the best use of the platform, and how they are promoting healthy conversations.

In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations on the platform, and how the research team uses data to help brands. Jake Steadman, Senior Director of Research for International and Agency, also discusses his views on the role of Twitter and the wider world of market research.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Amy Cashman, the UK Managing Director of Kantar TNS. 

Listen on iTunes

Listen on Stitcher

Listen on Spotify

Listen on Google Play

Do remember to subscribe, and leave a rating & review!

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

The latest grocery market share figures from Kantar show year-on-year supermarket sales grew by the fastest rate since November last year, at 0.7% over the past 12 weeks.

As an industry, we like to make annual predictions… but what are we getting wrong? Matt Muir tells us what to ignore, and what we’ve missed.

Jane Ostler and Margo Swadley discuss the trends and changes in media, including TV, radio, social and esports.

Discover what makes a strong brand in 2020 with the new Best of BrandZ compilation.

The latest figures from Kantar show the grocery market achieved modest 0.3% growth during the past 12 weeks.

Related Content