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UK Insights

Future Proof: What skills do marketers really need?

Julie Kollman

Chief Research Officer

Podcast 03.09.2018 / 07:00

desk creative marketing

In our latest podcast episode, Mark Visser talks about the marketing professional of the future. From Kantar & Saïd Business School.

Our guest Mark Visser (Senior Partner & Global Lead of the Organisational Excellence Practice at Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look like in the future. Do we really need whole new skillsets? Has technology changed everything? And what should brands do differently, when it comes to their people, in order to compete?

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar. 

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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