Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Where are all the women in advertising?

Jane Ostler

Global Head of Media, Insights Division

Podcast 20.08.2018 / 08:00

retro advert women

Funny Women CEO Lynne Parker shares her views on gender and humour in the ad industry, in this marketing podcast from Kantar and Saïd Business School.

Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly shocking. She talks to Andrew and Jane about why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. 

Listen on iTunes

Listen on Stitcher

Listen on Spotify

Listen on Google Play

You can also find out more about our Winning Over Women research here.

Do remember to subscribe, and leave a rating & review!

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.

This week brings Thanksgiving, Black Friday, the launch of #WhatWomenWant? and the Royal Variety Performance.

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.

November's Brexit Barometer from Kantar Public shows how the UK is currently feeling about leaving the EU.

The latest grocery market share figures from Kantar Worldpanel show shoppers have made an additional 14 million trips to Aldi and Lidl compared with last year.

Related Content