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UK Insights

Future Proof: Where are all the women in advertising?

Jane Ostler

Global Head of Media, Insights Division

Podcast 20.08.2018 / 08:00

retro advert women

Funny Women CEO Lynne Parker shares her views on gender and humour in the ad industry, in this marketing podcast from Kantar and Saïd Business School.

Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly shocking. She talks to Andrew and Jane about why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. 

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You can also find out more about our Winning Over Women research here.

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Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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