Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: How can you make the world a better place?

Amy Cashman

co-CEO, Insights division, UK & Ireland

Podcast 27.11.2019 / 10:00

thought starter

It’s easy to say your brand wants to make a change in the world. But how do you get started on making that change? We speak to Thought Starter founder Daianna Karaian.

Daianna Karaian has always worked at the intersection of sustainability and business, helping brands make money while also making a difference in the world. Now she has set up Thought Starter & Thoughtful Works, to help businesses and individuals actually walk the talk. We speak to Daianna about the Thought Starter kit and its basis in Martin Luther King’s 'six steps of non-violent social change', and how people and organisations are using it to make a real difference. We discuss the best examples of companies who have used their core competency to turn a negative impact on the world into a positive one. And we talk about how brands can enable their employees to put the brand’s purpose into their everyday activities at work, so that lofty goals can actually be met. 

Listen on iTunes

Listen on Spotify

Do remember to subscribe, and leave a rating & review!

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

Latest Stories

Sarah Ultsch from Oxford University Press discusses the transformation journey they are undertaking.

Everyone is talking about sustainability. But why and how can marketing get on top of this crucial issue? We speak to David Radford.

But Grocery Market Share data shows Monday 23 December was the busiest shopping day of 2019.

As the role of chatbots grows, Andrew Stephen and Julie Kollman discuss the results of various studies that could help marketing professionals get more from this tool.

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

Related Content