Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Is advertising diverse enough?

Podcast 04.02.2019 / 08:00

rainbow flower

The short answer is ‘no’, but WPP’s Karen Blackett OBE explains why, what can be done, and the wider implications.

Advertising needs to reflect our society, says Karen Blackett OBE – UK Country Manager for WPP, Chairperson of MediaCom and race equality business champion to the UK government – but it isn’t currently doing so. With stereotypes, tokenism and a downright lack of diversity in the world of advertising, we are missing out on greater creativity, transformation – and ultimately profit. Who is leading the way, and what should business leaders consider when embarking on this journey?

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Bart Michels, Kantar UK Country Lead.

Listen on iTunes

Listen on Stitcher

Listen on Spotify

Listen on Google Play

Do remember to subscribe, and leave a rating & review!

Read our latest AdReaction report on Getting Gender Right.



Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

 

Read our latest AdReaction report on Getting Gender Right.

Latest Stories

Emirates holds onto no.1 spot, with Booking.com now in 2nd place, according to Kantar analysis of online and offline conversations.

Remaining in the EU/Revoking Article 50 continues to be the most popular outcome for the public, according to our Brexit Barometer.

UK supermarkets are struggling to grow, according to the latest Grocery Market Share data.

Jane and Felipe speak to Grant Gudgel, Head of Teads Studio North America, to uncover the thinking behind their latest innovations in advertising technology and creative.

We ask the Global Head of Partnerships what makes Pinterest such a powerful marketing tool.

Related Content