Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof LIVE: Does the ad industry need to be overhauled?

Jane Ostler

Global Head of Media, Insights Division

Podcast 21.06.2019 / 16:00

cindy cannes

Jane meets Cindy Gallop at Cannes Lions to talk about stereotyping, humourous ads and being the change we want to see.

We know that marketing think they are doing a good job when it comes to gender portrayal... while most consumers actually don't feel they are accurately reflected in advertising. Cindy Gallop, CEO and Founder of MakeLoveNotPorn, argues that the only solution is hiring and promoting more women within the advertising world, and ensuring that women are writing, creating, producing, directing and approving adverts. So what needs to change in the ad industry, and in brand marketing teams? Why is progress so slow? And where do (female) humour, sex, and busting taboos fit into the story? 

Listen on iTunes

Listen on Stitcher

Listen on Spotify

Listen on Google Play

Do remember to subscribe, and leave a rating & review! 

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

 

Recorded live at, and in partnership with, Cannes Lions Festival. Video is available at the Cannes Lions Digital Pass.

Latest Stories

Sarah Ultsch from Oxford University Press discusses the transformation journey they are undertaking.

Everyone is talking about sustainability. But why and how can marketing get on top of this crucial issue? We speak to David Radford.

But Grocery Market Share data shows Monday 23 December was the busiest shopping day of 2019.

As the role of chatbots grows, Andrew Stephen and Julie Kollman discuss the results of various studies that could help marketing professionals get more from this tool.

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

Related Content