Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Can marketing make us enjoy food more?

Tara Prabhakar

Global Director, Qualitative, Insights Division

Podcast 25.08.2019 / 19:00

dinner

Cammy, an Associate Professor of Marketing at Saïd Business School, talks us through new research on how we can increase enjoyment of food.

If enjoying food makes us choose to consume more of it, then learning how to trigger greater levels of enjoyment could be a valuable tool in a brand’s repertoire. How can you encourage consumers to buy, consume and enjoy your products? What if they really think they won’t like the flavour combination? And why do choices around packaging – size, wording and related ‘content’ – matter? Andrew and Tara talk to an expert, Dr Cammy Crolic, to find out.

Listen on iTunes

Listen on Spotify

 

Do remember to subscribe, and leave a rating & review!


Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

With current and historic Kantar data, we ask what retailers can expect in the next few years.

The new Kantar Inclusion Index shows that health/pharma ranks as the most inclusive industry, while tech lags behind.

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.

Year-on-year supermarket sales returned to growth in the last 12 weeks, finds Kantar's latest Grocery Market Share report.

Mat Heinl, CEO of Moving Brands, talks to us about how transport, automotive and mobility is changing – and the opportunities for brands.

Related Content