Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: What’s changed in the agency world?

Jane Ostler

Global Head of Media, Insights Division

Podcast 04.08.2019 / 20:00

agency office chairs

Mediacom's Nick Lawson on what defines a media agency in 2019, what’s changed, and what’s coming next?

Nick Lawson, CEO EMEA and client practice lead at MediaCom, spoke to us in Cannes about the changing world of the media agency, how the industry has evolved, why clients look to media agencies for growth solutions… and what the future might look like. Will technology replace people, or just boring tasks? What skills do agencies need? What role can media agencies play? And why has Nick stayed at the same company for 28 years?

Listen on Spotify

Listen on iTunes

Do remember to subscribe, and leave a rating & review!


Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

Emirates holds onto no.1 spot, with Booking.com now in 2nd place, according to Kantar analysis of online and offline conversations.

Remaining in the EU/Revoking Article 50 continues to be the most popular outcome for the public, according to our Brexit Barometer.

UK supermarkets are struggling to grow, according to the latest Grocery Market Share data.

Jane and Felipe speak to Grant Gudgel, Head of Teads Studio North America, to uncover the thinking behind their latest innovations in advertising technology and creative.

We ask the Global Head of Partnerships what makes Pinterest such a powerful marketing tool.

Related Content