Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Why does eBay advertise on TV?

Julie Kollman

Chief Research Officer

Podcast 09.09.2019 / 07:00

ebay-881309_1920

The UK CMO Gareth Jones explains why and how the ecommerce platform is embracing the full media mix.

There is a lot people don’t know about eBay, says Gareth Jones. In order to bust some of those myths – around things like delivery and newness – the online shopping platform is spending more and more on traditional media channels like radio and TV. Telling these stories and reaching a wider audience is helping them achieve longer term success, he explains, and complements their digital advertising approach nicely. So how does it work? How can “digital” principles be applied to things like radio and TV ads? How is it all measured? And what’s next for eBay?

Listen on iTunes

Listen on Spotify

Do remember to subscribe, and leave a rating & review!

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

Sarah Ultsch from Oxford University Press discusses the transformation journey they are undertaking.

Everyone is talking about sustainability. But why and how can marketing get on top of this crucial issue? We speak to David Radford.

But Grocery Market Share data shows Monday 23 December was the busiest shopping day of 2019.

As the role of chatbots grows, Andrew Stephen and Julie Kollman discuss the results of various studies that could help marketing professionals get more from this tool.

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

Related Content