Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Why is Spotify getting into podcasts?

Jane Ostler

Global Head of Media, Insights Division

Podcast 28.07.2019 / 17:00

mobile spotify

And why should marketers lean into audio? We speak to Spotify’s Danielle Lee in Cannes.

The Culture Next global trends report from Spotify explains how younger audiences are changing – experiencing screen exhaustion and re-evaluating their relationship with digital media, they are moving to new channels and expecting new, personalised but connected experiences. With these trends and the ubiquity and innovation in audio, says Danielle Lee (Global Vice President, Partner Solutions at Spotify), it is a perfect time for agencies and brands to consider getting creative on platforms like Spotify. But how do they do that? What does good look like? And why is Spotify launching Spotify Originals (and signing deals with the Obamas), to capitalise on a growing interest in longer form podcast content? Find out.

Listen on Spotify

Listen on iTunes


Do remember to subscribe, and leave a rating & review!


Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here:

Latest Stories

With current and historic Kantar data, we ask what retailers can expect in the next few years.

The new Kantar Inclusion Index shows that health/pharma ranks as the most inclusive industry, while tech lags behind.

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.

Year-on-year supermarket sales returned to growth in the last 12 weeks, finds Kantar's latest Grocery Market Share report.

Mat Heinl, CEO of Moving Brands, talks to us about how transport, automotive and mobility is changing – and the opportunities for brands.

Related Content