Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: Why should we care about brand value?

Jane Bloomfield

Head of Sales & Marketing

Podcast 03.07.2019 / 16:00

Doreen Wang

Hear from BrandZ’s Doreen Wang on why brands care about brand valuations, and what it takes to get in to the Top 100…

June saw the release of the BrandZ Top 100 Most Valuable Global Brands of 2019, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Listen on Google Play

Do remember to subscribe, and leave a rating & review!

 

Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

Latest Stories

Jane Ostler and Margo Swadley discuss the trends and changes in media, including TV, radio, social and esports.

Discover what makes a strong brand in 2020 with the new Best of BrandZ compilation.

The latest figures from Kantar show the grocery market achieved modest 0.3% growth during the past 12 weeks.

The Irish Grocery market sales reached €1bn in month of Dec, with the biggest Christmas ever meaning record grocery sales for a single month in Ireland.

We speak to Mindshare’s Marco Rimini about his predictions and suggestions for the future of media and the role agencies will play.

Related Content