Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Future Proof: How does Google balance creativity and technology?

Jane Ostler

Global Head of Media, Insights Division

Podcast 01.07.2019 / 08:00


We speak to Tara Walpert Levy live on the Google Beach at Cannes Lions…

With more data at our disposal than ever, new tools, new tech, machine learning… are machines about to replace creatives? Tara Walpert Levy (VP, Agency and Brand Solutions at Google) says no, but brings to life several examples of where technology and insights – specifically from Google – are empowering creatives and creative work. On the stage at Google Beach as part of Cannes Lions, she discusses Google’s role in the creative ecosystem, innovations in advertising and targeting, and some of the ways the company is looking at optimisation and effectiveness, and also explains how platforms may be able to support diversity and inclusion efforts.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. 

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Listen on Google Play

Do remember to subscribe, and leave a rating & review!


Source : Kantar

Editor's Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here:

Latest Stories

With current and historic Kantar data, we ask what retailers can expect in the next few years.

The new Kantar Inclusion Index shows that health/pharma ranks as the most inclusive industry, while tech lags behind.

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.

Year-on-year supermarket sales returned to growth in the last 12 weeks, finds Kantar's latest Grocery Market Share report.

Mat Heinl, CEO of Moving Brands, talks to us about how transport, automotive and mobility is changing – and the opportunities for brands.

Related Content