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UK Insights

Public Opinion

Only two in ten Brits say Johnson’s deal is their preferred Brexit scenario

20% of UK say they want to leave the EU with Boris Johnson’s proposed deal, compared to 6% of Britons who said the same of Theresa May’s deal in September 2019.

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58% of UK would feel ‘very comfortable’ having a woman as head of government

According to the Reykjavik Index for Leadership, the UK holds the most progressive views on leadership in the G7.

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Kantar UK Political Pulse

With the Kantar Pulse, you can see which politicians are being talked about most on Twitter, in real time

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1.5 million people destitute in UK during 2017

Research powered by Kantar Public finds that 1 in 50 Brits could not afford basics in the previous month.

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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From The Archive

Women Political Leaders (WPL) and Kantar are proud to announce the launch of the second edition of the Reykjavik Index for Leadership on November 19 2019.
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Read the latest voting intention research from Kantar.
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Established retail banks that ignore the signs of what great customer experience looks like, do so at their own peril.
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Latest public polling data from Kantar finds one in three Britons say that Britain's planned exit from EU as most important factor in deciding who to vote for on December 12th.
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Dr Michelle Harrison is CEO of Kantar Public and is a skilled and experienced interviewee.

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Luke Taylor is Head of Social and Political Attitudes at Kantar Public.

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Latest Stories

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

UK shoppers have been delaying their Christmas preparations and are waiting to stock up on festive supplies.

Consumers crave joy and magic, as campaigns which capture the Christmas spirit outperform those telling ‘real’ stories.

We speak to strategist and author Michael Fanuele about the ingredients of inspiration.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

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