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UK Insights

One in three Brits finding it harder than a year ago

Michelle Harrison

CEO Kantar Public

Economy 09.12.2014 / 13:45

Kantar TNS UK Public Opinion Monitor 2014 Dec

Majority think economy will stay the same, not improve, in the next year

A new poll by Kantar's TNS reveals that:

  • One in three people are finding it harder to meet the household budget
  • Majority think economy will stay the same, not improve, in the next year
  • Women aged 35-54 least optimistic about economic prospects

The poll of 1,194 adults showed that one in three British adults (33%) are finding it harder to meet their household budget compared to a year ago. For most people (57%) balancing their budget is about the same with only one in ten (10%) saying it is easier.

Despite reports of economic growth, only three in ten (29%) agree the economy is doing better. Moreover, an overwhelming majority (62%) believe the economy will stay the same, rather than improve, in the next year.

The research also throws up a clear gender divide. Women are more likely than men to report that they are finding it harder than a year ago to meet their household budget (35% and 30%) - with women aged 35-54 the most affected (40% harder).

Source : Kantar TNS

Editor's Notes

Kantar's TNS interviewed a representative sample of 1,194 adults in Great Britain between 25 and 27 November 2014. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region.

Journalists, to interview Michelle Harrison, please contact us. Download the full data tables and the infographic to use for free on your website or in your publication. To keep up to date with our latest news please follow Kantar on Twitter.

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