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UK Insights

Budget 2015 Twitter buzz

Allison Nottingham

Client Development and Project Manager

Economy 19.03.2015 / 10:38

Chancellor, George Osborne, budget 2015

Analysis of Budget day 2015 by the Kantar Twitter TV Ratings team

The 2015 Budget on Wednesday 18th March, saw the Great British public send over 300,450 budget related tweets on that one day, with 88,556 tweets sent during the peak hour between 1pm and 2pm.

The Kantar Twitter TV Ratings team were keeping a close eye on things during the Budget broadcast on BBC2. It was top of our Leaderboard, had over 95% of all UK Twitter TV activity during its time-slot, and generated over 58 million total impressions on Twitter.

The programme saw an average of 712 tweets sent a minute, with the peak moment being at 13:25 when 2,306 tweets were sent in 1 minute.

The most popular hashtag was #budget2015 with 62.1% of tweets during the broadcast using this. @george_osborne was the most mentioned handle (3.3%), followed by @hmtreasury (2.4%) and @ed_milliband (1.8%).

As we've seen during other political programming, such as Question Time, the majority of tweets were sent by men, 76.1% male v 23.9% female, with people sending an average of 3.6 tweets each.

The most popular retweet wasn't by a politician or a news channel, but by actor and comedian David Schneider (@davidschneider). His tweet about a Huffington Post article he'd written: 8 things Osborne won't mention #Budget2015, obviously resonated with people.

Source : Kantar Media

Editor's Notes

To speak to the Kantar Twitter TV Ratings team please contact us.

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