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UK Insights

British households under pressure and gloomier about economy

Grant Fitzner

Former CEO

Economy 21.11.2017 / 14:00

Gloomy UK

A Kantar Public view ahead of the Autumn Budget

The latest Kantar Public UK poll shows that almost four in ten British adults say they are finding it harder to meet their household budget than they were 12 months ago (37%) – an increase of 10 percentage points since February. Women (43%) and the under 25s (40%) are particularly likely to report increased difficulties in this respect.

On top of concerns about personal circumstances, the British public have become increasingly concerned about the British economy’s prospects overall. More than one third (35%) believe that in 12 months’ time the British economy will be doing worse than it is now, up from 28% who felt the same way in February. Only 15% believe the British economy will be performing better in 12 months’ time.

UK Poll - 21 Nov 2017

“With higher inflation and declining real wages since the EU referendum, it’s no wonder British households are feeling the squeeze and are gloomy about the country’s economic prospects”, said Grant Fitzner, CEO at Kantar Public UK.

“The challenge facing the Chancellor is how best to help alleviate those pressures on living standards whilst avoiding excessive borrowing. It’s a difficult balancing act.”

In further bad news for Philip Hammond in advance of his Budget on Wednesday, calls for greater NHS funding are cutting through. Investing more money in the NHS continues to be the top priority for the British public. Over half (51%) of the public now rank this issue as one of their top three priorities. In a more recent trend, crime also appears to be coming back onto the public agenda and has been rising in the Kantar Public Policy Index over the last year. One third (33%) of the public now rank crime as one of their top three issues, up from 25% in November 2016.

The latest Kantar Public poll also shows that Labour has the highest level of support among the general public (39% compared with 38% for the Conservatives). However, if we assume that turnout patterns are like the last two general elections, the Conservatives appear to currently have the upper hand (42%) ahead of Labour who are on 38%, the Lib Dems on 9% and UKIP on 5%.

Source : Kantar Public

Editor's Notes

Download the survey data and further details on the methodological approach here.

2,437 interviews were conducted online among adults living in Great Britain between 14 and 20 November 2017. Interviews were conducted using the Kantar TNS Omnibus, which uses the Lightspeed access panel as its sample source.

The data was weighted to match population totals for age, gender, working status, 2017 General Election voting patterns, 2016 EU referendum voting patterns, education, region, and likelihood to vote in the next General Election. 

For more information, please contact us.

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