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UK Insights

Policy

Data shows awareness of GDPR is low amongst consumers

Kantar also finds that two fifths of customers are unwilling to share personal data, but brands should see the GDPR as an opportunity.

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British public still unconvinced on post-Brexit Britain

More than half of British adults think the government is doing a poor job in Brexit negotiations

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How women in the UK are shaping their future

They’re taking the lead and transforming society. Are brands ready for them?

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Vast majority of Brits don’t want ‘No deal’ in Brexit negotiations

A Kantar Public view on Brexit

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Is Britain’s trust crisis abating?

Trust in police and the BBC up from low in 2012

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Affordable housing a top priority for the British public

Homelessness and increasing the number of social homes also seen as important issues for the government to address.

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From The Archive

A Lightspeed survey has found that over a third of the UK believe there are extra-terrestrials out there...
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A closer look into UK gender inequality
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Data reveals British attitudes towards gender equality
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Immigration jumps from 4th to 1st in list of priorities
View more

Latest Stories

An overall Conservative majority in Parliament is the most likely outcome, according to Kantar polling.

UK shoppers have been delaying their Christmas preparations and are waiting to stock up on festive supplies.

Consumers crave joy and magic, as campaigns which capture the Christmas spirit outperform those telling ‘real’ stories.

We speak to strategist and author Michael Fanuele about the ingredients of inspiration.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

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