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UK Insights

Majority of Brits say men and women aren't given equal opportunities

Richard Keogh

Managing Director, Consumer, at Kantar Media UK

Policy 09.10.2015 / 14:00

Man and woman arm wrestling

Data reveals British attitudes towards gender equality

Research by Kantar Media TGI and J. Walter Thompson into gender equality has found that just 34% of British adults believe that men and women are given equal opportunities.

However, 84% of British adults believe that women are just as capable as men at being leaders and 73% believe that it is perfectly acceptable for men to be stay at home parents these days. So, there is clearly a broad consensus within society towards a progressive and positive view on gender roles.

To help understand views on equality, J. Walter Thompson and Kantar Media collaborated to introduce three new attitudinal measures on to Kantar Media's TGI study:

  1. "Women are just as capable as men at being leaders"
  2. "It's perfectly acceptable for men to be stay at home parents these days"
  3. "I think men and women are given equal opportunities"

Download the press release below to read more.

Source : Kantar Media

Editor's Notes

Journalists, to interview Richard Keogh, Head of TGI UK, Kantar Media, contact us.

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