Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Brexit? It’s going to be a close-fought thing

Claire Davies

Former editor and head of content

Policy 11.08.2015 / 11:20

  • SAVE
  • Close



    Copy the following code to embed the chart into your web page, Blog or BBS.

Poll shows UK’s opinion on Europe is split

The results of a Europe wide poll shows when it comes to our image of the EU, the UK is divided. The Government has commitment to hold an 'in-out' referendum on Britain's membership of the European Union by the end of 2017. This Eurobarometer study by Kantar's TNS Opinion highlights how closely fought that vote is likely to be. 1,306 UK residents were asked how they feel about Europe, and the results show 32% feel positively, 37% feel neutrally and 28% feel negatively.

Brits are more negative about Europe than countries such as Germany (17% negative), Ireland (12%) and Poland (7%), but unsurprisingly, less negative than Cyprus (42%) and Greece (37%).

When asked about the future of the EU, again we're a divided nation, with 49% feeling optimistic and 43% feeling pessimistic. Compared to the rest of Europe we're the third least optimistic country in Europe, only Cyprus and Greece feel less optimistic about the future of the EU. Ireland is the most optimistic country (77% optimistic about the future) closely followed by Romania (75%).

The study also asked whether people think their voice counts in the European Union. On this, 31% of Brits agreed that their voice counts, this is considerably lower than countries like Sweden (69%), Denmark (68%) and Hungry (64%).

Visit the Eurobarometer website to see the data in full.

Source : Kantar TNS

Editor's Notes

This survey was carried out by the TNS Opinion & Social network in the 28 Member States of the European Union between the 16th and 27th May 2015 . Some 27,758 respondents from different social and demographic groups were interviewed face-to-face at home in their mother tongue on behalf of the Directorate-General for Communication, "Strategy, Corporate Communication Actions and Eurobarometer" unit.

Journalists, for more insights and data into Britain's membership of the European Union, please contact us. To keep up to date with the latest news from Kantar UK Insights, sign up for our email alerts.

Latest Stories

Louise Agran, CMO at the Racing Post, tells us about her role in making big changes at the publishing company.

We brought all our expertise together at the BFI for a fantastic client day… so what did we reveal?

Do marketers even know what “AI” is capable of? Dr Natalia Efremova discusses this hot topic.

We look at the impact that leaving the EU will have on retailers and consumers.

Perry Nightingale returns to discuss the challenges of measuring creativity, and why it matters.

Related Content