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UK Insights

Trump v. Clinton? Yes, Britain, it could happen

Elizabeth Wilner

SVP, Political Advertising

Politics 01.04.2016 / 12:25

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Trump is the choice of 10% of Brits, after Clinton, “someone else”, and “undecided”

Donald Trump is on the brink of capturing the Republican Party’s nomination for President of the United States—though his chances of succeeding may be less certain than other candidates who have reached this point due to consolidating opposition to his candidacy within the party and the particulars of its nominating process.

Not long ago, Britain’s Parliament was debating whether to ban Trump from even entering the UK in response to Trump’s own call to temporarily ban Muslims from entering the US. Banning a US President from entry, or even the official presidential nominee of a major party, doesn’t really seem like a feasible or practical move for a first-world nation. How are Brits coming to grips with the real possibility of a nominee—and perhaps even President—Trump?

In a survey by Kantar's Lightspeed GMI taken between 24th - 29th March of 11,899 respondents age 18+, Trump is the presidential choice of 10% of Brits against former US Secretary of State Hillary Clinton, who is the choice of 39%. “Someone else” receives 21%. Another 18% say they’re not interested in the US presidential election, and 12% say they don’t know or are undecided. Then comes Trump, the option with the least support of the five presented. Respondents were asked, "Who would you prefer to see as the next President of the United States after Barack Obama?"

While Clinton’s support across British men and women is roughly even, at 41% among men and 37% with women, Trump’s support includes 15% of men surveyed and just 6% of women. Among all women who participated in the survey, 22% say they’re not interested in the election and 15% say they’re undecided—in both cases, considerably higher percentages than among men.

In terms of age, Clinton’s best bracket is those age 55+, receiving the support of 46%. Trump’s best age bracket is 35 to 44, 11% of whom support him for President.

Another reality those outside the US have trouble fathoming is the uniquely long campaign and extraordinary sums of money ultimately spent on advertising in the race for President. Of the $376 million - or £262 million, at this writing - spent by presidential advertisers on TV as of 31 March, according to Kantar Media CMAG, Clinton had spent $47 million, or 13%, while Trump had spent nearly $17 million, or 4%.

Source : Lightspeed, Kantar Media, Kantar

Editor's Notes

This online poll was conducted by Kantar's Lightspeed GMI between 24th and 29th March 2016 and completed by 11,899 people aged 18 years and above. Download the full data tables by clicking on the link above.

Journalists, for more information, please contact us.

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