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UK Insights

Tech

The potential for voice technology in marketing

Kantar’s Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants.

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The ‘digital paradox’ facing the media industry in 2020

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

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How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

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Samsung fights back in Europe as iPhone XR tops British charts

Android has a strong performance in the latest smartphone OS share data from Kantar.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

Consumers crave joy and magic, as campaigns which capture the Christmas spirit outperform those telling ‘real’ stories.
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Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.
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With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?
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Brands that focus too heavily on social metrics risk missing out on the conversations that are making a real difference to their business.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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But Grocery Market Share data shows Monday 23 December was the busiest shopping day of 2019.

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