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UK Insights

Tech

Samsung fights back in Europe as iPhone XR tops British charts

Android has a strong performance in the latest smartphone OS share data from Kantar.

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The potential for voice technology in marketing

Kantar’s Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants.

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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?
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Brands that focus too heavily on social metrics risk missing out on the conversations that are making a real difference to their business.
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While experts continually discuss the supposed death of TV, shall it be resurrected with a greater focus on direct response advertising?
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Our research finds that digital advertising is failing to deliver for women. Why is this, and what can brands do?
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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