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UK Insights

Tech

51% of UK think it will be possible to ‘back up’ our brains

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

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Great expectations: how technology is driving trust

The new MRS Delphi report features insights from Kantar TNS showing how brands can build trust in a digital age.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

And if you think smartphone cameras have peaked, think again.
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Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.
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Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.
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In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane Ostler leads the UK team’s work on media and digital effectiveness evaluation with publishers,…

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Latest Stories

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

The value of the skincare category has grown 2% but people aren’t buying more, according to Kantar Worldpanel data.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

A Kantar TNS survey has revealed that young people in particular are prepared to embrace new ways of paying.

Kantar presents some interesting stats about who is reading what in the UK…

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