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UK Insights

Tech

Marketing in between the Blurring Boundaries of People and Brands

In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.

blurring-boundaries
Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Huawei cracks the British smartphone market

The latest smartphone OS data from Kantar Worldpanel ComTech shows Android growing in Great Britain, largely thanks to Huawei products.

smartphone-Huawei-2018
How the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

social media usage uk
Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

young-people-peak-smartphone
From The Archive

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.
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Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.
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As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.
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A varied line up of celebrities, unexpected moves from our PM, and the infectious theme tune have all helped this year’s Strictly to dramatically increase its social clout after the first full episode.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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Latest Stories

Thursday is the last date for posting Christmas cards, and on Friday we discover this year's Christmas Number One...

Total brand value rises 12% as Louis Vuitton retains top spot and Chanel takes second place.

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

The latest Kantar Worldpanel data shows consumers are making fewer supermarket trips than in the heat of summer.

As Prime Minister May’s withdrawal agreement heads to parliamentary vote, the public is getting more concerned about the impact of Brexit.

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