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UK Insights

Tech

Huawei cracks the British smartphone market

The latest smartphone OS data from Kantar Worldpanel ComTech shows Android growing in Great Britain, largely thanks to Huawei products.

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Improving digital ad ROI relies on understanding audience usage levels

Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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How the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?
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Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
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Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
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As the number of different channels used by consumers to consume media continues to grow, the fragmentation of the media marketplace is also increasing. Part of our #FragmentNation series.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane Ostler leads the UK team’s work on media and digital effectiveness evaluation with publishers,…

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Latest Stories

This week sees the annual weigh-in at London Zoo, the start of Notting Hill Carnival and GCSE results released. What else is happening?

UK voters are getting more concerned about what leaving the EU would do to standards of healthcare, finds Kantar Public

Many people may not even have the means to play them, but vinyl records are still pretty popular, says Kantar data.

As well as being English Curry Week, this week sees students receive their A-Level results.

Kantar Worldpanel data shows that the breakfast category is back in growth once again, with eggs and cereal rising in popularity.

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