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UK Insights

Tech

51% of UK think it will be possible to ‘back up’ our brains

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

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83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.
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A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…
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Read the latest Kantar Worldpanel ComTech research on smartphone OS share across the world.
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The new MRS Delphi report features insights from Kantar TNS showing how brands can build trust in a digital age.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane Ostler leads the UK team’s work on media and digital effectiveness evaluation with publishers,…

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Latest Stories

They called it puppy love… Kantar Media data reveals who owns dogs in the UK and therefore how brands can reach their pawfect audience.

From World Cup fixtures to business results, we present a preview of the week ahead.

With World Blood Donor Day tomorrow, many are encouraged to reflect on potential life-saving actions.

1.5m more UK adults are drinking gin than 4 years ago. So what’s happened?

Research powered by Kantar Public finds that 1 in 50 Brits could not afford basics in the previous month.

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