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UK Insights

Tech

Men and women have different gut reactions to financial advertising

Instinctive impressions to everyday banking adverts are less positive amongst women, finds Kantar Millward Brown.

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Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

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From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

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Amazon leads the crowd for holiday paid search advertising in the UK

According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android
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According to the latest smartphone OS data from Kantar Worldpanel ComTech, Apple achieved its highest share in more than three years in the month of November.
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The latest smartphone OS data from Kantar Worldpanel ComTech reveals that iOS share fell in key markets
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Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane Ostler joined Kantar Millward Brown in 2015 as Managing Director of Media, Digital and BrandZ,…

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