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UK Insights

Tech

Huawei and Xiaomi near 34m customers in western Europe

Kantar Worldpanel ComTech data sees Android market share edging up.

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The potential for voice technology in marketing

Kantar’s Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants.

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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

AI opens up a huge opportunity to make sense of a new ocean of unstructured data, finds Kantar Analytics.
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Both brands and consumers face struggles in the new world of social influencers – who to trust.
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As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.
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Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.
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Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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Latest Stories

Italian luxury brands dominate the ranking contributing nearly 40% of the Top 30’s value.

It's not just social media influencers that marketers should pay attention to...

Today marks the start of Shakespeare Week. What else is going on?

Nick North, Director of Audiences at the BBC, discusses what data they collect, how they use it, and why their approach means better value for licence-holders.

Read the Brexit Barometer for March from Kantar Public.

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