Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Tech

Google turns 20: The evolution of online behaviour in the UK

To celebrate the birthday of Google, Kantar Media looks at the evolution of consumer’s behaviour when it comes to internet usage.

woman sofa computer
Marketing in between the Blurring Boundaries of People and Brands

In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.

blurring-boundaries
Huawei cracks the British smartphone market

The latest smartphone OS data from Kantar Worldpanel ComTech shows Android growing in Great Britain, largely thanks to Huawei products.

smartphone-Huawei-2018
How the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

social media usage uk
Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

thumb-up
Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

young-people-peak-smartphone
From The Archive

As the new series hits the UK’s televisions, Twitter users posted their thoughts in huge numbers throughout the day.
View more

A varied line up of celebrities, unexpected moves from our PM, and the infectious theme tune have all helped this year’s Strictly to dramatically increase its social clout after the first full episode.
View more

The much loved baking show is back on channel 4, and already whipping up buzz online.
View more

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?
View more

Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

See full profile

Izzy Pugh is Cultural Insight Director at Kantar Added Value.

See full profile

Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

See full profile

Latest Stories

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

The latest grocery market share data from Kantar Worldpanel shows UK consumers returned to comfort food in September.

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

Kantar Health data shows that there is still a reticence around reporting depression and anxiety – and that this can have very negative health impacts.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences