Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Digital

Google turns 20: The evolution of online behaviour in the UK

To celebrate the birthday of Google, Kantar Media looks at the evolution of consumer’s behaviour when it comes to internet usage.

woman sofa computer
Marketing in between the Blurring Boundaries of People and Brands

In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.

blurring-boundaries
The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

alexa-2
FragmentMedia? Quantifying and resolving fragmentation within the media marketplace

As the number of different channels used by consumers to consume media continues to grow, the fragmentation of the media marketplace is also increasing. Part of our #FragmentNation series.

360-city-view-fragmentnation
34% of British consumers are not ready to embrace online customer service

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

chatbots-online-customer-service
Improving digital ad ROI relies on understanding audience usage levels

Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.

digital-usage
From The Archive

Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
View more

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.
View more

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.
View more

According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.
View more

Latest Stories

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

The latest grocery market share data from Kantar Worldpanel shows UK consumers returned to comfort food in September.

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

Kantar Health data shows that there is still a reticence around reporting depression and anxiety – and that this can have very negative health impacts.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences