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UK Insights

Digital

Improving digital ad ROI relies on understanding audience usage levels

Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.

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83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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51% of UK think it will be possible to ‘back up’ our brains

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

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34% of British consumers are not ready to embrace online customer service

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

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Are British consumers getting more concerned about online privacy?

Kantar TNS’s new Connected Life research shows how consumers feel about connected devices and online content.

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From The Archive

The new MRS Delphi report features insights from Kantar TNS showing how brands can build trust in a digital age.
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According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.
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Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.
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The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.
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Latest Stories

They called it puppy love… Kantar Media data reveals who owns dogs in the UK and therefore how brands can reach their pawfect audience.

From World Cup fixtures to business results, we present a preview of the week ahead.

With World Blood Donor Day tomorrow, many are encouraged to reflect on potential life-saving actions.

1.5m more UK adults are drinking gin than 4 years ago. So what’s happened?

Research powered by Kantar Public finds that 1 in 50 Brits could not afford basics in the previous month.

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