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UK Insights

Digital

Do women hate online ads?

Our research finds that digital advertising is failing to deliver for women. Why is this, and what can brands do?

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The potential for voice technology in marketing

Kantar’s Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants.

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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.

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Marketing in between the Blurring Boundaries of People and Brands

In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.

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83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

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From The Archive

AI opens up a huge opportunity to make sense of a new ocean of unstructured data, finds Kantar Analytics.
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As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.
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To celebrate the birthday of Google, Kantar Media looks at the evolution of consumer’s behaviour when it comes to internet usage.
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Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
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Latest Stories

Remaining in the EU/Revoking Article 50 continues to be the most popular outcome for the public, according to our Brexit Barometer.

UK supermarkets are struggling to grow, according to the latest Grocery Market Share data.

Jane and Felipe speak to Grant Gudgel, Head of Teads Studio North America, to uncover the thinking behind their latest innovations in advertising technology and creative.

We ask the Global Head of Partnerships what makes Pinterest such a powerful marketing tool.

In an effort to reduce plastic usage, UK consumers are turning to good old-fashioned bar soap...

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