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UK Insights

Digital

83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

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The generation game: fragmented attitudes to trust and data

Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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51% of UK think it will be possible to ‘back up’ our brains

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

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34% of British consumers are not ready to embrace online customer service

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

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Are British consumers getting more concerned about online privacy?

Kantar TNS’s new Connected Life research shows how consumers feel about connected devices and online content.

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From The Archive

As the number of different channels used by consumers to consume media continues to grow, the fragmentation of the media marketplace is also increasing. Part of our #FragmentNation series.
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Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.
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According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.
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Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.
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Latest Stories

This week sees the annual weigh-in at London Zoo, the start of Notting Hill Carnival and GCSE results released. What else is happening?

UK voters are getting more concerned about what leaving the EU would do to standards of healthcare, finds Kantar Public

Many people may not even have the means to play them, but vinyl records are still pretty popular, says Kantar data.

As well as being English Curry Week, this week sees students receive their A-Level results.

Kantar Worldpanel data shows that the breakfast category is back in growth once again, with eggs and cereal rising in popularity.

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