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UK Insights

Digital

Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
The real women in Artificial Intelligence

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.

women-AI
The real women in Artificial Intelligence

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.

women-AI
The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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34% of British consumers are not ready to embrace online customer service

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

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Improving digital ad ROI relies on understanding audience usage levels

Insights from Kantar TNS and Kantar Millward Brown show how people’s online behaviour affects their attitude towards advertising.

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From The Archive

Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.
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To celebrate the birthday of Google, Kantar Media looks at the evolution of consumer’s behaviour when it comes to internet usage.
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In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.
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Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
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Latest Stories

Thursday is the last date for posting Christmas cards, and on Friday we discover this year's Christmas Number One...

Total brand value rises 12% as Louis Vuitton retains top spot and Chanel takes second place.

As a festive bonus for our listeners, we discuss Kantar’s media predictions for the new year…

The latest Kantar Worldpanel data shows consumers are making fewer supermarket trips than in the heat of summer.

As Prime Minister May’s withdrawal agreement heads to parliamentary vote, the public is getting more concerned about the impact of Brexit.

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