Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Digital

Getting Media Right: Nearly half of advertisers say they don’t have the right balance between online and offline

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.

kate-trysh-Dnkr_lmdKi8-unsplash
Do women hate online ads?

Our research finds that digital advertising is failing to deliver for women. Why is this, and what can brands do?

laptop-3087585_1920
The potential for voice technology in marketing

Kantar’s Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants.

alexa voice
Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Marketing in between the Blurring Boundaries of People and Brands

In a new report today, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era.

blurring-boundaries
83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

robot-piano-AI-human
From The Archive

AI opens up a huge opportunity to make sense of a new ocean of unstructured data, finds Kantar Analytics.
View more

As adoption of digital assistants grows, Kantar assesses how women feel about AI – and the role their voices play in this ecosystem.
View more

Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar.
View more

To celebrate the birthday of Google, Kantar Media looks at the evolution of consumer’s behaviour when it comes to internet usage.
View more

Latest Stories

Louise Agran, CMO at the Racing Post, tells us about her role in making big changes at the publishing company.

We brought all our expertise together at the BFI for a fantastic client day… so what did we reveal?

Do marketers even know what “AI” is capable of? Dr Natalia Efremova discusses this hot topic.

We look at the impact that leaving the EU will have on retailers and consumers.

Perry Nightingale returns to discuss the challenges of measuring creativity, and why it matters.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences