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UK Insights

Windows momentum continues

Dominic Sunnebo

Global Insight Director

Tech Mobile 04.11.2013 / 11:05


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Windows now accounts for 11.4% of the British smartphone market

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows now accounts for 11.4% of the British market. Android is still the number one operating system with 58.4% while BlackBerry now only has 3.1%. Apple's iOS has dipped by 1.0 percentage point to 27.0%, although it is expected to strengthen at Christmas.

August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain.

Across the five major European markets (UK, Germany, France, Italy and Spain) Windows Phone now makes up one in 10 smartphone sales. Android remains the dominant operating system across Europe with 71.9%, an increase of 4.2 percentage points compared with the same period last year.

Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America.

Source : Kantar Worldpanel


Editor's Notes

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