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UK Insights

Strong Samsung performance

Dominic Sunnebo

Global Insight Director

Mobile 2014 28.08.2014 / 10:00


Kantar
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Samsung’s share of the British market boosted

Smartphone sales data from Kantar Worldpanel ComTech, for the three months to July 2014, shows Samsung's share of the market in Great Britain has been boosted from 32% to 36% compared with the same time last year. 

Samsung's success is mainly thanks to its new flagship handset - the Samsung Galaxy S5 - performing strongly.  The Galaxy S5 was the best selling model in the UK in July, taking 11.5% of handset sales.

It's becoming increasingly clear just how important Samsung's existing customers are to driving new sales. Some 52% of customers who bought a Samsung Galaxy S5 in Great Britain had previously owned a Samsung model, while 20% were previous Apple owners, and 18% moved from HTC. Apple is very good at giving existing customers a reason to remain loyal to the brand and to upgrade to new models when released;  Samsung is becoming increasingly adept at employing the same tactic.

For more information check out our Kantar Worldpanel ComTech interactive dataviz.

Source : Kantar Worldpanel


Editor's Notes

This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales

Journalists, you can:

Download the press release above
Download the full manfacturer sales data above
Embed our charts in your site
Or request an interview with Dominic Sunnebo by contacting us.

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