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UK Insights

Android switchers drive iOS growth

Dominic Sunnebo

Global Insight Director

Mobile 06.05.2015 / 09:00

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Kantar Worldpanel ComTech UK smartphone share data for March 2015

Smartphone sales data from Kantar Worldpanel ComTech for Q1 2015 shows that in the UK, 25.6% of new iOS buyers switched from Android. The iPhone 6 and 6 Plus continued to attract consumers.

However, Android's leadership in the UK remains strong, thanks to the price options consumers have in both the contract and prepay market. Thirty-five percent of consumers who bought an Android smartphone in the first quarter of 2015 said their decision was driven by receiving a good price on the phone. Another 29% said that getting a good deal on the tariff/contract was a factor in their purchase.

Elsewhere in the world, in urban China, Apple consolidated its leadership in smartphones, growing its share to 26.1%, up from 17.9% for the same period in 2014. While in the US, Android reached a market share of 58.1% - a 0.2 percentage point gain over the same period last year.
A week after the Microsoft developer conference kicked off, it is notable that Windows' market share has grown little during the past year in the UK, US, Germany, Italy, and Spain. The exception is France, where market share grew to 14.1% in Q1 2015.

Source : Kantar Worldpanel

Editor's Notes

Journalists, to interview our mobile expert, Dominic Sunnebo, please contact us. Download the full press release above, or embed our chart in your website.

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