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UK Insights

Huawei captures nearly 9% market share in Great Britain

Lauren Guenveur

Global Mobile Analyst, ComTech

Mobile 15.06.2017 / 07:00


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Smartphone sales data from Kantar Worldpanel ComTech

The latest smartphone OS data from Kantar Worldpanel ComTech reveal that in the three months ending April 2017, Android and iOS continued to increase their share of most markets. In urban China, Android captured 83.4% of smartphone sales, up 4.3 percentage points from 79.1% a year earlier. However, Android failed to achieve growth in the US, falling 5.9 percentage points to 61.7%, compared to 67.6% a year earlier.  

In EU5, Android accounted for 78.3 percent of smartphone sales in the three months ending April 2017, increasing 2.2 percentage points from a year earlier. iOS posted a 1.1 percentage point gain to reach 19.3 percent of smartphone sales in the region.

Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain.

Huawei captured 8.9% of smartphone sales in Great Britain during the three months ending April 2017, a 6.1 percentage point growth over the same period a year earlier. Huawei, who have grown to the third largest brand across Germany, France, Italy and Spain, have contributed to the growth of the Android ecosystem, disrupted sales for Samsung and some local brands, and captured those leaving Windows and Nokia. However, the company has historically struggled for share in Great Britain, where Sony and Motorola have been the most popular brands after Apple and Samsung. These latest new figures are the first indications that Huawei is improving its position in Britain.

 

Source : Kantar Worldpanel


Editor's Notes

This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behavior – including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales.

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