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UK Insights

Greatest iOS increase in Great Britain

Lauren Guenveur

Global Mobile Analyst, ComTech

Mobile 10.05.2017 / 08:00


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Smartphone sales data from Kantar Worldpanel ComTech

The latest smartphone OS data from Kantar Worldpanel ComTech reveals that in the first quarter of 2017, and despite an Apple earnings report that did not meet Wall Street’s expectations for iPhone sales, the company continued to make year-on-year share gains across most markets except urban China.The greatest increase for iOS came in Great Britain with 40.4 percent of smartphone sales, an increase of 5.6 percentage points, and in the US, with 38.9 percent of smartphone sales, an increase of 5.2 percentage points year-over-year.

In EU5, Android accounted for 76.3 percent of smartphone sales in the first quarter of 2017, nearly on par with a year earlier at 75.6 percent. iOS posted a 1.9 percentage point gain to reach 20.7 percent of smartphone sales. Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain.

Across EU5, Chinese brands have grown over the past year to account for 22 percent of smartphone sales. Huawei, the second largest Android brand across France, Italy, Germany, and Spain, has also started to make its presence known in Great Britain, where it has historically struggled. Huawei accounted for 6.3 percent of smartphone sales in Great Britain in the first quarter of 2017, an all-time high, making it the third-largest Android brand in that market behind Samsung and Sony.

While Chinese vendors are enjoying growth in places like EU5, Latin America, and India, the same cannot be said in the US, which remains dominated by Apple (39%), Samsung (30%), and LG (12%). The first quarter 2017 decline in Samsung smartphone sales was likely due to buyers anticipating the April 21 release of the new Samsung Galaxy S8. We expect to have launch results for the S8 within the next 60 days. We should also learn if the S8 will overcome Samsung’s troubles with the Note 7, and whether the S8 will push the iPhone 7 and 7 Plus out of the top-selling spot.

 

Source : Kantar Worldpanel


Editor's Notes

This data is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour – including phone purchases, bills/airtime, source of purchase, and usage.

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