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UK Insights

Android ends 2013 as the top OS across Europe

Dominic Sunnebo

Global Insight Director

Tech Mobile 27.01.2014 / 11:20


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Android shows year-on-year share growth across 12 major global markets

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to December 2013, shows that Android ended 2013 as the top OS across Europe with 68.6% share, while Apple held second place with 18.5%.  Windows Phone continues to show high year-on-year growth, but its share of the European market has essentially remained flat at 10.3% for the past three months.   

Dominic Sunnebo, Strategic insight director at Kantar Worldpanel ComTech comments: "Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, USA, Latin America, China and Japan.  Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China."

Windows Phone has now held double digit share across Europe for three consecutive months. Unfortunately for Nokia the European smartphone market is only growing at 3% year on year so success in this market has not been enough to turn around its fortunes - reflected in its recent disappointing results. Its performance also deteriorated toward the end of 2013 in the important growth markets of China, USA and Latin America.

Smartphone % penetration in Great Britain stood at 69% in December, with 85% of devices sold in the past three months being smartphones. 34% of smartphones bought in December were gifts, up from 30% in 2012. Samsung was the top gifted smartphone manufacturer with 30.7%, followed by Apple at 28.4% and Nokia at 17.6%.

Source : Kantar Worldpanel


Editor's Notes

Journalists, download the full press release, including smartphone share data for Great Britain, Germany, USA, China, France, Australia, Italy, LatAm and Spain above. Or for more information please contact us.

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