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UK Insights

Galaxy S5 sales lag in Great Britain

Dominic Sunnebo

Global Insight Director

Tech Mobile 30.06.2014 / 10:06

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New Samsung Galaxy S5 fails to beat its older iPhone 5s and 5c rivals

Smartphone sales data from Kantar Worldpanel ComTech reveals that the new Samsung Galaxy S5 was the third best selling smartphone in Britain during May 2014, lagging behind its older iPhone 5s and 5c rivals.

May was the first full month of Galaxy S5 sales since its European release.  Despite its blockbuster launch, the Galaxy S5 was only the third highest selling smartphone in Britain behind the iPhone 5s and 5c. However, among those who did buy the Galaxy S5 across the five largest European markets, 17% switched from Apple. Over half, 58%, of European Galaxy S5 buyers were existing Samsung owners.

In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September.

Across the big 5 European markets (UK, Germany, France, Italy and Spain) Android remains the number one OS with 73.3% share.  Apple is second with 16.6% share and Windows third with 8.1%.

Compare smartphone share data using the Kantar Worldpanel Smartphone dataviz.

Source : Kantar Worldpanel

Editor's Notes

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