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UK Insights

Social

How can you influence with confidence?

Both brands and consumers face struggles in the new world of social influencers – who to trust.

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This is how the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

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Gen Z is the generation taking a stand for privacy on social media

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

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The top ten most hated posts on social media

Lightspeed found out which types of posts would have people reaching for the hypothetical ‘dislike’ button… are you guilty?

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From The Archive

Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
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In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
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Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.
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Social media micro-trends show how people engage with beauty brands
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Latest Stories

It's another week of prizegiving: time for the BRIT Awards and the Oscars.

As we celebrate World Radio Day (13 Feb), we look at how the medium has evolved and why it still represents a useful channel for brands.

The February Brexit Barometer from Kantar Public also shows how people say they would vote if a new referendum was held.

London Fashion Week begins, it's World Radio Day and of course we celebrate St Valentine's Day.

As plant-based diets receive plenty of press and social media attention, how do shopping and consumption habits compare?

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