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UK Insights

Social

How effective are Facebook adverts?

A discussion with Ian Edwards, Planning Director at Facebook, about how brands can make the most of this social media platform.

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How can you influence with confidence?

Both brands and consumers face struggles in the new world of social influencers – who to trust.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Powerful connections with your everyday influencers drives long-term sustainable advantage

It's not just social media influencers that marketers should pay attention to...

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The top ten most hated posts on social media

Lightspeed found out which types of posts would have people reaching for the hypothetical ‘dislike’ button… are you guilty?

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This is how the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

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From The Archive

Brands that focus too heavily on social metrics risk missing out on the conversations that are making a real difference to their business.
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Announcements from Facebook suggest a new era of conversational commerce.
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Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?
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Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
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Latest Stories

Latest public polling data from Kantar finds one in three Britons say that Britain's planned exit from EU as most important factor in deciding who to vote for on December 12th.

£17m has already been spent on mince pies, but latest Grocery Market Share report shows growth is sluggish.

Inga Thordar, Executive Editor of International at CNN, discusses the changing news landscape, and how to stand out amongst the online noise.

We chat to S. Ramakrishnan, Head of Retail Banking & Wealth Management for HSBC in India.

A new business framework has been launched by Kantar, to help brands better represent women in their marketing.

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