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UK Insights

Social

How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

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The top ten most hated posts on social media

Lightspeed found out which types of posts would have people reaching for the hypothetical ‘dislike’ button… are you guilty?

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How the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Beauty comes from within(stagram)

Social media micro-trends show how people engage with beauty brands

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Gen Z is the generation taking a stand for privacy on social media

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

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From The Archive

Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
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In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
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Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.
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The social media platform has added new functionality to add ‘polls’ to Instagram Stories, giving users a new way to engage with content.
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Latest Stories

Visit the exhibition in London, celebrating the best of the last 100 years of marketing to women.

The latest grocery market share data from Kantar Worldpanel shows UK consumers returned to comfort food in September.

Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI.

Kantar Health data shows that there is still a reticence around reporting depression and anxiety – and that this can have very negative health impacts.

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