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UK Insights

Social

What do the Facebook news feed changes really mean?

In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?

facebook-news-feed
Gen Z is the generation taking a stand for privacy on social media

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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How do brands tell a Scottishness story, when consumers are the authors?

Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.

Scotland flag
Instagram launches a polling feature... where choices are public

The social media platform has added new functionality to add ‘polls’ to Instagram Stories, giving users a new way to engage with content.

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Beauty comes from within(stagram)

Social media micro-trends show how people engage with beauty brands

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From The Archive

Kantar Media’s 10 big social media trends
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Unlocking the power of user generated photos
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Kantar Media tracks UK social buzz about the US presidential election
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But four in ten Brits admit to actively ignoring brands
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Latest Stories

They called it puppy love… Kantar Media data reveals who owns dogs in the UK and therefore how brands can reach their pawfect audience.

From World Cup fixtures to business results, we present a preview of the week ahead.

With World Blood Donor Day tomorrow, many are encouraged to reflect on potential life-saving actions.

1.5m more UK adults are drinking gin than 4 years ago. So what’s happened?

Research powered by Kantar Public finds that 1 in 50 Brits could not afford basics in the previous month.

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