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UK Insights

Social

How do brands tell a Scottishness story, when consumers are the authors?

Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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What’s hot in social for 2017?

Kantar Media’s 10 big social media trends

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Beauty comes from within(stagram)

Social media micro-trends show how people engage with beauty brands

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Instagram launches a polling feature... where choices are public

The social media platform has added new functionality to add ‘polls’ to Instagram Stories, giving users a new way to engage with content.

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Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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From The Archive

Unlocking the power of user generated photos
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Kantar Media tracks UK social buzz about the US presidential election
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But four in ten Brits admit to actively ignoring brands
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Percentage of people checking social media before they get up has nearly doubled
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Latest Stories

More than half of British adults think the government is doing a poor job in Brexit negotiations

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

Aside from buying a card and a meal deal, what do the stats say about our capacity for romance?

Learn how we ensure that our polling predictions are as accurate as possible.

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