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UK Insights

Social

How effective are Facebook adverts?

A discussion with Ian Edwards, Planning Director at Facebook, about how brands can make the most of this social media platform.

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How can you influence with confidence?

Both brands and consumers face struggles in the new world of social influencers – who to trust.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Powerful connections with your everyday influencers drives long-term sustainable advantage

It's not just social media influencers that marketers should pay attention to...

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The top ten most hated posts on social media

Lightspeed found out which types of posts would have people reaching for the hypothetical ‘dislike’ button… are you guilty?

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This is how the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

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From The Archive

Brands that focus too heavily on social metrics risk missing out on the conversations that are making a real difference to their business.
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Announcements from Facebook suggest a new era of conversational commerce.
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Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?
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Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
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Latest Stories

We met Sophie Galvani, Global Brand VP for Dove, at Cannes Lions, to discuss the new things they are doing to connect with customers.

Live from Cannes Lions, Jane Ostler asks Dominique Davis and Neil Waller what works and what doesn’t in influencer marketing.

At Cannes Lions, P&G’s Hesham Tohamy talks about what purpose means to him, and how it is brought to life in the feminine care business.

With the advent of new paid video streaming services, will consumers adopt multiple subscriptions?

We look at the future of the changing health and beauty industry.

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