Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Social

How can you influence with confidence?

Both brands and consumers face struggles in the new world of social influencers – who to trust.

insta-fb
This is how the UK uses social media

To celebrate social media day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…

social media usage uk
Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

thumb-up
How do you measure the quality of social influencer impact?

Brands are funnelling more budget towards influencer marketing as the media landscape continues to fracture and ad blocking becomes more prevalent. How then should campaigns be assessed?

nasa-networks
Gen Z is the generation taking a stand for privacy on social media

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

teenager-social-media
The top ten most hated posts on social media

Lightspeed found out which types of posts would have people reaching for the hypothetical ‘dislike’ button… are you guilty?

u ok hun
From The Archive

It's not just social media influencers that marketers should pay attention to...
View more

Kantar Media finds that more users are engaged with F1, but the content of the posts are changing...
View more

In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
View more

Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.
View more

Latest Stories

Tea is something the Brits love… but is it as simple as that?

Easter Monday, St George's Day, Shakespeare's Birthday and more...

Android has a strong performance in the latest smartphone OS share data from Kantar.

Gabriella Ekelund, VP Corporate Brand Communications at leading hygiene and health company Essity, talks all things corporate branding.

In the week of Good Friday and Easter Sunday, what else is going on in the UK and beyond?

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences