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UK Insights

7 out of 10 Brits change their social media privacy settings

Claire Davies

Former editor and head of content

Social 09.07.2015 / 11:42

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Results of a Europe-wide study into fears around the privacy of social media

The UK and the Netherlands top a study into whether people across Europe have changed their privacy settings on their social media accounts. 71% of people in Britain and the Netherlands have tried to change the privacy settings of their personal profile from the default settings on an online social network. This compares with just 39% of people in Hungry and 40% of people in Italy, at the bottom of the table.

The Eurobarometer study by Kantar's TNS Opinion into data protection and privacy asked: 'why have you not tried to change these privacy settings' the most common answer in the UK was not having the time, or not knowing how to change the settings.  14% of Brits say they trust the sites to set appropriate privacy settings, and so don't do it themselves; this is considerably less than the EU28 average of 24%.

Unsurprisingly, younger respondents are more likely to find it easy to change the privacy settings on their personal profile:  83% of 15-24 year-olds say this is easy, versus 61% of people aged 55 and over. People aged 15-24 are the most likely to say that they are not worried about having personal data on a social network (29% vs. 17% of people aged 55 and over) or that they trust sites to set the appropriate privacy settings (28% vs. 17% of people aged 55 and over).

To read more visit the Eurobarometer website.

Source : Kantar TNS

Editor's Notes

This survey was carried out by the TNS Opinion & Social network in the 28 Member States of the European Union between the 28th of February and 9th of March 2015. Some 27,980 respondents from different social and demographic groups were interviewed faceto-face at home in their mother tongue on behalf of the Directorate-General for Justice and Consumers.

Journalists, for more information or to interview one of our experts, please contact us.

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